social web

Web 2.0 is a revolutionary view of the Internet and the social and business uses of advanced technologies rather than the technical aspects of those technologies. QoS Lab’s management believes that every web site will evolve in some way into web 2.0, opening online participation spaces to communities around a web page, an e-commerce site, an enterprise portal or a social network.

The social web involves a subset of interactions that are highly social, conversational and participatory. Features of social web applications include: a) expressing and developing identity; b) relationships; c) trust; d) user-driven content; e) tagging and folksonomy; f) interactive web applications and rich internet applications; and, g) mobility. QoS Labs studies Web 2.0 best practices, social software, profile portability, network identity, network governance, interaction between social networks, social network analysis, social network management, mobile app platforms and other key technologies required for developing social media and combines these technologies with knowledge representation technologies applied to the social graph.

Social media will enhance social, government and business processes. It will help to gain competitive advantage – providing creative ideas to entrepreneurs and valuable feedback to marketing departments, managers, legislators, policy makers and decision makers in general. By combining web 2.0 and web 3.0 visions and technologies, QoS Labs aims at developing smarter web 2.0 application.